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Greg Weinstein
Greg Weinstein develops digital strategy, products and content for leading consumer and media brands.
Greg Weinstein is a Digital Brand Strategist. Mr. Weinstein develops digital strategy, products and content for consumer and media brands. He draws his experience as an Executive Producer and Digital Content Strategist for some of the world's leading media companies. Greg Weinstein built his story telling skills as a staff Producer & Executive Producer at A&E and The History Channel, creating and supervising hundreds of hours of high profile programming. He launched and ran A&E's Digital Media department... creating content for mobile, VOD, channel websites, and web partners like Yahoo. As VP of Digital Programming Strategy for MTV Greg Weinstein managed multiplatform programming for distribution partners like Google, Time Warner Cable and iTunes. In this role he also supervised development and production of original digital video segments including branded entertainment content with Pepsi, Nikon, Wrigley, Taco Bell, and Dr. Pepper. Weinstein also initiated successful cross platform like the MTV Soundtrack Guide and the Nikon Fashion 360 (later rebranded by E! as the Glam Cam 360). Most recently Weinstein ushered in the next generation of digital programming at Comcast, leading a suite of digital cable channels designed exclusively for On Demand and online viewing. He worked with brands like Lego TV, Martha Stewart On Demand, and Meredith Publishing's Parents TV to guide their video strategy. Mr. Weinstein is a member of The Producers Guild of America New Media Council and has participated in multiple AdLabs advanced advertising studies.